Co-Founder / LeadJar
Peruse the halls of LinkedIn, and you'll often see this question debated. Often in a similarly styled post as these blogs.
I write like this because it's easier to read...not to game some algorithm to get more clout and boost my ego.
Whether you're doing outbound prospecting or reaching out after an initial discovery call or demo, following up with prospects is going to take up a large portion of your time. Prospects are busy and likely to forget about a vendor call they did last week, so it's arguably the most crucial part of the sales process.
But what's the best way to do it?
Most sales bros will say absolutely not to the just checking in email (aka the bump email, touching base email, etc.). I'm in the minority here as I think it's a great thing to add in to your follow-up cadences. I've yet to have a prospect get mad about receiving one of these. You're either gonna get a thank you for the reminder message or an update on where they're at in the buying process.
Even if it's a no, it's way better than chasing someone for weeks or months with no replies. Getting to a no ASAP is the second best thing to closing a deal. Belal Batrawy has a great structure for incorporating these into outbound prospecting cadences, but you can add them in wherever (hell it even works for internal emails).
What side of this debate are you on? Hit us up on Twitter with your thoughts.